Promoting facemask use during Corona

Concept and illustration for print design to promote the use of facemasks in Sweden during the pandemic 2020.

The group SaveSwedenCov19 wanted a campaign to promote facemask use. The aim was to sway public opinion and encourage people to wear face masks. A web shop was launched in September 2020. We chose a lighthearted message with a superhero association to make it fun and less confrontational.