Archives: Cases

Developing a visual identity and web strategy for brand new financial consulting startup for their launch in August 2024.

Finstride offers financial consulting services through tech and data solutions, to create a seamless journey between traditional finance and blockchain technology for small and medium sized companies. The brand expression accentuates the Finstride personality and values of modern, digital, change, borderless and complexity simplified with a custom made sans serif font for the logo and dynamic gradients to illustrate motion and openness.

Strictly Speaking helps business executives with English as a second language to become better business communicators.

The mission of Strictly Speaking is to empower business executives to communicate in English with impact and influence in any situation. Their clients come from various industries, such as banking, media, real estate, aviation, publishing, and telecoms, including CEOs, board chairmen, lawyers, journalists, and publishers.

Conceptualizing a campaign concept for Vembla, a delivery app startup, and revamping their visual identity.

Vembla’s groceries delivery app needed a consistent professional look to go with their vision. They were also on the starting block for a launch of a new quickie 1-2 items deliveries in 15 mins only, aimed at a younger audience or for instant-need situations. This would be the main focus for the new look. I chose alert primary colors with a young feel, updated the logo and came up with taglines and a slogan for a campaign concept.

Animated instagram story advertising housing development

An animated instagram story ad in two versions for Stena Fastigheter AB to advertise their new urban real estate development in southern Stockholm.

Maria Vicente is a psychologist with her own practice in Stockholm and she needed a visual identity as she didn’t have one before.

Maria’s therapy is professional but non-traditional. Her approach is personal and non-judgemental so that she may best help her clients unleash their creativity, innovation and power to change. The visual identity needed to reflect professionalism, empathy and openness towards her clients as well as illustrate unconventionalism. A mix of lower case letters and caps for the logo in an open, airy and minimalistic design, reflects this professional yet innovative approach. The rounded but also strict font accentuates this. The colors reflect the down-to-earth and solid connection Maria has with her clients.

Giving a total make-over to musician and song-writer Eddy Grant’s online presence with a new interface for a website and webshop.

Eddy Grant’s career spans over decades, so the website needed a design to reflect this. A presentation of Eddy Grant as a the versatile musician, song-writer, producer and multi-instrumentalist that he is, that shows both his past but also is updated with his new productions. I gave the site a retro look combined with a modern feel. The colors take inspiration from the Caribbean islands, and from Eddy Grant’s own Ringbang philosophy.

As the sites have not yet been launched, placeholder text is used.

Accello was in urgent need of a new website in time for a trade-show but had a very limited budget and a tight deadline.

Accello offers services within management, business development and sales with core values of quality, efficiency and structure. Their customers are goal-oriented CEOs and business developers.

The budget didn’t allow for a pre-study and left limited room for conceptual work. As the site would carry a lot of content and be text heavy it needed a simple and logical structure for the end-user. We concentrated on simplicity, cutting long sections of text into smaller parts with large subheadings. We went with a minimalistic and corporate style with a deep blue color theme.

A lo Cubano organized a weekend of dance, music and culture

During 2015 I put together the marketing material for various events organized by Swedish dance association, Baila a lo Cubano. This was for their dance weekend in Barcelona, Spain.

As NewCad was going to launch the second version of their app Yta, it was in need of re-branding and a new app design.

Newcad is a computer consultancy in the industrial, real estate and construction industries. Their application Yta is a web-based platform used for collaborative real estate information management and visualization of real estate objects. They wanted a professional, modern look with a simple and user-friendly interface. We wanted to visualize the function of the app where you can view different layers within a floor plan or blueprint of a building and therefore gave the mark of the logo a 3D feel with floating shapes one above the others.