Marketing Cuban music events in Stockholm

Helping Cuba in Sweden market world famous salsa bands coming to Sweden.

Cuba in Sweden is an organizer of concerts, bringing world famous bands from Cuba to Sweden. I designed the marketing material for the gigs for the salsa/timba bands Los Van Van, Havana D’Primera and Bamboleo, which included posters, rollups, leaflets and social media banners. All assets except banners needed to include all necessary information as they would be on display at dance clubs and other music events with nobody around to ask questions.

Deliverables

Logo

Posters

Flyers

Banners

Rollups

Client

Cuba in Sweden

Stockholm

Sweden

Cuba in Sweden logo

I went with a retro feel. Salsa music has old roots. I incorporated the 5-pointed star from the Cuban flag radiating musical energy in Sweden. The trombone gets to symbolize all the other instruments and the music itself because as it is played, it is itself in motion, as portrayed in the logo.

The logo can also be used as a stamp, for instance at the entrance of events.