Easyroad product branding

Designing logo and product brand for electronic driving log for professional drivers

Easyroad, a new electronic driver’s log, and other related digital services for professional drivers,  needed a product logo and branding for its launch in 2014. I wanted to visually capture the simplicity of the product and how easy it is to use. I designed a custom made font for the logo and a logomark that visualizes the action of transferring digital data while compressing it from analog to digital.