Archives: Cases

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Promoting facemask use during Corona

Concept and illustration for print design to promote the use of facemasks in Sweden during the pandemic 2020.

The group SaveSwedenCov19 wanted a campaign to promote facemask use. The aim was to sway public opinion and encourage people to wear face masks. A web shop was launched in September 2020. We chose a lighthearted message with a superhero association to make it fun and less confrontational.

Visual identity for medical treatment startup

Complete corporate identity and branding for startup aiming to make stem cell treatment available to more people.

Nova Vita Medical Treatments had a vision to make usually highly expensive treatments, such as stem cell treatments, available to more people via medical tourism to Thailand. I designed their logo and corporate branding as well as pitch deck to present to potential investors.

Easyroad product branding

Designing logo and product brand for electronic driving log for professional drivers

Easyroad, a new electronic driver’s log, and other related digital services for professional drivers,  needed a product logo and branding for its launch in 2014. I wanted to visually capture the simplicity of the product and how easy it is to use. I designed a custom made font for the logo and a logomark that visualizes the action of transferring digital data while compressing it from analog to digital.

Website for a Swedish astrologer

Margareta Hedin offers consultations and runs the popular astrology blog Astrobloggen. She needed a website where she could market both.

Her two roles are separate, yet needed the same look, as they also overlap. So we made a logo with a tagline for each. We chose a serif font because Margareta wanted a very similar look her name on Astrobloggen.

The function of the website is to convert business for private consultations as well as for the blog, both equally important. As Astrobloggen is under a different website we kept them separated by color. The site is simple, a startpage with two links and further down the three latest posts from Astrobloggen. For consultations you first come to a subpage with a description of the types of readings Margareta offers, with a link to an external site to make a reservation. The site is responsive of course.

Stockholm Pride for the Swedish Government Offices

Pioneering the Swedish Government show case at Stockholm Pride

The backbone of my design was a play with the pride rainbow color fields, each color representing one of the six areas of the Swedish Government’s LGBTQ strategy. My design idea was to have the shapes of the color fields illustrate a non-conformist perspective, illustrating  a society where you fit in as you are.