Branding for therapist Maria Vicente

Maria Vicente is a psychologist with her own practice in Stockholm and she needed a visual identity as she didn’t have one before.

Maria’s therapy is professional but non-traditional. Her approach is personal and non-judgemental so that she may best help her clients unleash their creativity, innovation and power to change. The visual identity needed to reflect professionalism, empathy and openness towards her clients as well as illustrate unconventionalism. A mix of lower case letters and caps for the logo in an open, airy and minimalistic design, reflects this professional yet innovative approach. The rounded but also strict font accentuates this. The colors reflect the down-to-earth and solid connection Maria has with her clients.